Lessons Learnt: Why Conversion Rate Thinking Works for Job Hunting and Hiring

I worked as a Digital Marketing Consultant for 3 years. And if there’s one thing that keeps everything in focus, it is called the conversion rate.

Not impressions. Not clicks. Not how “busy” the campaign feels.
Just one question: How many actions actually led to the outcome I wanted?

Once I started using conversion rate as my yardstick, I stopped guessing. I knew what was working and where to fix what wasn’t.
Here’s the thing: Job hunting and recruiting work the exact same way.

For Job Seekers:

You’re marketing you. Your CV, your LinkedIn profile, that outreach message, they’re ads.
And like any good campaign, you need to ask:

How many of my applications actually lead to interviews? How many interviews lead to offers?

That’s your conversion funnel. And when you track it, patterns start showing. You stop blindly applying and start applying smarter.

For Recruiters & Hiring Managers:

You’re running a funnel too.
You’re promoting a role. You’re hoping the right candidates see it, apply, and convert. If they’re not, you don’t just sit and hope—you tweak the job post, rethink your outreach, or change the platform.

You measure:

Views → Applications
Applications → Shortlists
Shortlists → Offers
Offers → Hires

This isn’t guesswork. It’s strategy. And it saves time, energy, and money.

I Built Simple Trackers for Both Sides

To make this easy, I created 2 plug-and-play Spreadsheet

One for Job Seekers to track how their outreach is converting
One for Recruiters to measure where great candidates are dropping off

Links are HERE

Who I Am

I study and advise on how work evolves from workforce systems and employee engagement to the impact of AI, technology, and social change.
With a background in workforce development, HR strategy, and data analytics, I focus on understanding the real dynamics that shape modern work: what motivates people, how teams thrive, and how organisations can adapt with empathy and intelligence.

What I Do

Through research, consulting, and writing, I explore how people and organisations can work smarter, lead better, and sustain performance.

My work focuses on:

The Future of Work ; understanding how technology, AI, and external forces reshape workforce strategy.

Employee Relations & Engagement; building stronger connections between people and purpose.

Team Building & Collaboration ; creating systems that encourage trust, learning, and shared accountability.

Learning & Development – equipping both employees and leaders to grow continuously.

DEI, Mental Health & Work-Life Balance ;designing workplaces that are inclusive, supportive, and sustainable.

Knowledge Intelligence ;improving rota management, communication, and behaviour patterns through data and insight.

PESTLE Thinking – analysing how politics, environment, society, and technology impact how we work.

Why I Do It

Because work touches everything ,our identity, wellbeing, relationships, and progress.
Too often, organisations have the right people but lack the right systems. I believe better work starts with better design: structures that connect knowledge, empathy, and data to create lasting value.

My goal is simple: to help people and organisations navigate change intelligently, aligning performance with purpose and systems with sustainability.

✨ When work works better, people do too.